Category: Blog

“For homicide detectives, the clock starts ticking the moment they are called. Their chance of solving a murder is cut in half if they don’t get a lead within the first 48 hours.” This is the premise of the A&E television series “The First 48“. Although you may not be a homicide detective, you can certainly …

Read more “What Do Business Owners And Homicide Detectives Have In Common?”

“…At The End Of The Day, You Learn Something New” Does this phrase sound familiar? You may have heard someone at our company use this sentence. Would you like to learn why? In a study posted by the Harvard Business Review, research indicated that consumer buying habits are driven by the decision simplicity index . This …

Read more “When Clients Ask About Price, Offer Value Instead”