Will You Be Ready For Googles Algorithm Change

“…it will be easier to get relevant, high-quality search results that are optimized for their devices.” Algorithm Update On April 21st, 2015 Google is making another change to their search algorithm. Their search results will now place a heavier emphasis on websites that are mobile-optimized. Google wants users to be able to use their search engine …

What Do Business Owners And Homicide Detectives Have In Common?

“For homicide detectives, the clock starts ticking the moment they are called. Their chance of solving a murder is cut in half if they don’t get a lead within the first 48 hours.” This is the premise of the A&E television series “The First 48“. Although you may not be a homicide detective, you can certainly …

New Business? How This HVAC Company Accelerated Their 1st Year Growth

The Challenge In August 2013, Cory and Carmal Huppie started their own HVAC (heating, ventilating, and air conditioning) services company in Edmonton, Alberta called True North Heating & Cooling. After years of perfecting the craft as a Master Journeyman, Cory was ready to venture out on his own combined with Carmal’s experience in business management. The timing was …

When Clients Ask About Price, Offer Value Instead

“…At The End Of The Day, You Learn Something New” Does this phrase sound familiar? You may have heard someone at our company use this sentence. Would you like to learn why? In a study posted by the Harvard Business Review, research indicated that consumer buying habits are driven by the decision simplicity index . This …